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Author: Ron Shevlin

Apr
10
2025

What Are Banks’ and Fintechs’ Real Customer Acquisition Costs?

Customer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs grumbling about marketing...[Read more]

Ron Shevlin
Oct
17
2024

Apple Says Generative AI Isn’t Good at Math: What It Means to Banks and Credit Unions

GenAI tools can do amazing things. Doling out reliable financial advice and guidance isn’t one of...[Read more]

Ron Shevlin
Jul
25
2024

Are Community Banks Getting Squeezed Out of Existence?

A recent Wall Street Journal nailed the title—Main Street Banking Model Is Being Squeezed—but missed the...[Read more]

Ron Shevlin
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