Bank marketing departments are spending just 12% of their budgets on digital channels. While that number’s been trending up, it’s not good enough.[Read more]
Mid-size banks need to pursue growth strategies focused on digital channels, marketing, and small business deposits to stay ahead in the funding wars ahead.[Read more]
65% of channel investment is still spent on brick and mortar branches. Bankers aren’t thinking of resource allocation effectively. Are banks investing too much in brick and mortar with the goal to grow new accounts and new business?[Read more]