The challenges are enormous, but there has never been a better time to be in Marketing. [Read more]
There is no single big win that can change performance. Improvement requires the focused combination of enterprise design, standards, process revision, technology and measurable/enforceable success metrics. The whole area of ECM is ripe for success. [Read more]
Keep a copy of this list in the hip pocket and sail through orientation, employee meetings, performance reviews, sales rallies, audits, committee meetings, and any other form of corporate activity with nary a concern in the world that you’ll be caught unprepared. [Read more]